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Howard's Appliances, Inc. was founded in 1946 by Mr. Howard
Roach. Howard started by repairing televisions in the
back room of a sporting goods store in San Gabriel. As the
service business grew he expanded into TV sales by opening a small
store on the corner of Valley Blvd. and Palm in San Gabriel.
Over the years, as the sales and service business prospered, Howard
kept acquiring adjacent businesses to his store on Valley Blvd.
until the entire block was occupied by Howard’s. During
this period, he added major appliances, personal audio stereo
and accessories to his sales categories. In 1981, the second
location was added in La Habra followed by Upland in 1988, Long
Beach in 1993, Lake Forest in 1994, and Huntington Beach in 1994.
In 1997, we moved our Lake Forest store to a 34,000 ft² showroom
in Laguna Hills. In October 2001, Howard’s opened
a seventh store in Santa Ana. In October 2002, Howard’s
launched its website, www.howards.com. This site contains
over 2000 items in its shopping cart and continues to expand its
capabilities to better serve Southern California shoppers.
In November 2003, Howard’s opened an eighth store in Corona.
In March 2006, Howard’s moved its 64,000 ft² Service
Center and Warehouse in El Monte to a new 172,000 ft² facility
in Pico Rivera. Currently, Howard’s employs 255 dedicated
people that contribute to our success in a very competitive industry.
We are proud of our personnel, our successful
development of reputation, and our expansion of products and services
offered, which we feel have resulted from providing top quality
services to our customers. The growth and reputation of
the company are the direct results of individual efforts and close
cooperation by all of our employees. Our future success,
in the ever increasing competitive appliance industry, will depend
upon the continued and increased efforts of our personnel and
strict adherence to high professional standards and ideals.
Success is only made possible by satisfied customers and the teamwork
of all.
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1946 - 1967 |
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Howard’s was founded by Howard Roach
in 1946. It began as a radio repair shop in the back of a sporting
goods store in San
Gabriel, California. Satisfied customers throughout the San
Gabriel Valley enabled Howard to expand into the “new”
television repair business, and into his first store at 300 East
Valley Boulevard in
San Gabriel.
Howard’s service business was extremely successful, but customers were beginning to request “new” color TV sets.
Howard decided to add sales to his established service business. The company name went from Howard’s to Howard’s TV.
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1968 - 1980 |
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Over the years, Howard’s gathered experienced
technicians and sales people to help with the TV sales and service
growth. In 1968, Howard listened to his customers again. They
wanted a local store to service and sell appliances, so Howard
began selling and servicing brand name appliances.
As the business grew, the location at 300 E. Valley was expanded to the entire block. Howard’s first block-long superstore was born.
To insure fast delivery and service to customers, the warehouse and service center were combined into an 80,000 ft² complex in El Monte. Howard’s TV was now Howard’s TV
and Appliances.
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1981 - 1987 |
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Howard wanted to have all
of his employees share in the growth of the company. So instead
of a conventional profit sharing plan, he started an employee
stock ownership plan. Since then, all of Howard’s employees
have been able to own a part of the company.
To better serve an expanding marketplace, Howard’s second block-long superstore opened
in La Habra in 1981.
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1988 - 1992 |
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In 1988, the expanding marketplace led
Howard’s to open a superstore in Upland.
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1993 - 2003 |
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Howard’s Long
Beach superstore opened in 1993. In 1994, the Laguna
Hills and Huntington
Beach superstores were opened. In 2001, Santa
Ana added the seventh Howard’s superstore. Also in 2001,
Howard’s added completely new product lines to increase
selection for customers. Howard’s continues to offer Southern
California the largest selection of brand
name appliances. Howard’s TV, VCR and DVD selection
has been expanded to include the best selling big-screens available.
In 2003, Corona
became the eighth Howard’s superstore location.
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2004 - 2007 |
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In March 2006, Howard’s moved its 64,000
ft² Service Center
& Warehouse in El Monte to a new 172,000 ft² facility
in Pico Rivera.
Currently, Howard’s employs 255 dedicated people that contribute
to our success in a very competitive industry.
Over 60 years after Howard Roach founded a small radio repair shop,
we proudly present Howard’s Appliance & Big Screen Superstores!
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