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Beautyrest vs Serta: Side-by-Side Comparison

April 26, 2024

When it comes to investing in a good night's sleep, choosing the right mattress is a critical decision. Two of the leading names in the mattress industry, Beautyrest and Serta, continue to stand out for their quality, innovation, and comfort.

If you have decided you want to purchase a new mattress from one of these two brands, choosing can be a daunting task. This blog post aims to offer a side-by-side comparison of Serta mattresses and Beautyrest mattresses to help you make an informed choice.

bed with side table that has flowers and a lamp

Beautyrest: A History of Innovation

Beautyrest, a flagship brand under Simmons Bedding Company, has a rich history that dates to 1870. It has been at the forefront of mattress innovation for over a century.

Introducing the first Pocketed Coil® spring mattress in 1925, they revolutionized the mattress industry by offering unparalleled support and comfort to the sleeper. Over the years, Beautyrest has continued to innovate, incorporating the latest in sleep technology and luxury materials to create a range of mattresses designed to offer a restorative sleep experience.

With a commitment to quality and craftsmanship, Beautyrest mattresses are designed to cater to a wide range of sleep preferences, ensuring that there is a perfect match for every sleeper.

Serta: Pioneering Comfort Since 1931

Since its inception in 1931, Serta has established itself as a pillar of comfort and quality in the mattress industry. Renowned for its iconic "Counting Sheep" advertising campaign and as a leading innovator in sleep technology, Serta has consistently pushed the boundaries of what it means to get a good night's sleep.

Their introduction of the first-ever "Perfect Sleeper®" mattress in 1931 set a new standard for the industry, focusing on solving common sleep problems such as tossing and turning, lack of support, sleeping too hot or cold, partner disturbance, and mattress roll-off or sag.

Serta’s dedication to quality and comfort has continued to evolve, incorporating cutting-edge technologies like their Cool Action™ Gel Memory Foam and the Serta Premium™ Collection, designed to provide exceptional support and reduce motion transfer for a night of undisturbed sleep.

Things to Consider

If you are ready to purchase a new mattress and find yourself choosing between Serta and Beautyrest, we suggest first considering the following things to help you determine which mattress brand is the right fit for your home.

  • Comfort Level: Consider how firm or soft you prefer your mattress to be. Both brands offer a range of options, from plush to firm.
  • Sleeping Style: Your sleeping style, whether you're a side, back, or stomach sleeper, can greatly influence the ideal mattress type for you.
  • Budget: Prices vary widely, so consider how much you're willing to invest in a mattress. Both Beautyrest and Serta offer options across a range of price points.
  • Materials and Technology: Consider the materials and technology used in mattresses, such as memory foam, innerspring, or hybrid designs, to determine what best suits your needs.
  • Size: Ensure you choose the correct size for your space and accommodate if you share your bed with a partner or pets.
  • Warranty and Trial Periods: A more extended warranty and trial period can offer peace of mind, allowing you to test the mattress in the comfort of your own home.
  • Customer Reviews and Ratings: Read through customer feedback to gauge satisfaction levels and common issues with the products or brands.

Serta vs. Beautyrest: A Side-by-Side Comparison

Construction and Materials

Beautyrest: Beautyrest mattresses are well-known for their sophisticated construction. They often feature a pocketed coil technology that provides excellent support and motion isolation. Additionally, many Beautyrest models incorporate memory foam, latex, and gel layers to enhance comfort and temperature regulation.

Serta: Serta mattresses, on the other hand, are celebrated for their wide range of options, including innerspring, memory foam, and hybrid models. Their patented Cool Twist Gel Memory Foam is designed to deliver enhanced airflow and cooling properties, making them an excellent choice for hot sleepers.

Comfort and Support

Beautyrest: The brand prides itself on catering to a broad spectrum of comfort preferences, offering models ranging from plush to firm. Their mattresses are designed to contour to the body, providing pressure relief and support where it's needed most.

Serta: Serta mattresses are renowned for their Serta Comfort XD Foam, an extra-deep layer of soft yet supportive foam that adds to overall comfort. They also feature a Custom Support system that adjusts to the individual's body, providing a personalized sleeping experience.

Durability and Warranty

Beautyrest: Beautyrest mattresses generally come with a 10-year limited warranty, reflecting the brand's commitment to durability and quality. The brand's use of high-quality materials ensures that its mattresses hold their shape and support over time.

Serta: Serta offers a similar 10-year limited warranty for its mattresses. Its commitment to quality is evident in its use of premium materials and advanced construction techniques, which contribute to the longevity of its products.

Price Range

Beautyrest: Beautyrest mattresses can be on the higher end of the price spectrum, especially for their premium models, which include advanced features and materials. However, they offer a wide range of prices to accommodate different budgets.

Serta: Serta offers a slightly more affordable range, with prices varying widely depending on the type and model of the mattress. Their range includes options for budget-conscious shoppers without compromising on quality and comfort.

Eco-Friendly Materials & Sustainable Practices

Beautyrest: Beautyrest has taken steps towards sustainability by incorporating eco-friendly materials in some of its mattresses. For instance, it utilizes natural latex and CertiPUR-US-certified foams that are made without harmful substances and have a lower environmental impact. Additionally, Beautyrest mattresses are designed for durability, which inherently reduces waste by extending the product's life span.

Serta: Serta also demonstrates a commitment to environmental stewardship by using CertiPUR-US certified foams in its mattresses to ensure that they are free from ozone depleters, heavy metals, and formaldehyde. Furthermore, Serta has embraced a range of manufacturing processes that aim to reduce its carbon footprint and efficiently use resources, highlighting its dedication to sustainability and eco-friendliness.

Choose the Perfect Mattress with Howard's Appliance

Both Beautyrest and Serta offer exceptional mattresses that can cater to a variety of sleeping preferences and needs. Your choice between the two should ultimately depend on your personal comfort preferences, specific requirements such as temperature regulation, and budget.

Whether you choose the sophisticated construction and advanced technology of a Beautyrest mattress or the diverse options and cooling features of a Serta, you can rest assured knowing you're investing in a quality product that supports a restful night's sleep.

Ready to get paired with the best mattress for you? Shop at Howard's Appliance in Southern California. With several mattress store locations in La Habra, Murrieta, Tustin, Huntington Beach, Covina, and the surrounding area, we're nearby and ready to help. Try out mattresses in person and feel the difference today.

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Commonly Asked Questions About Beautyrest and Serta

Are Serta mattresses good for people with back pain?

Yes, many Serta mattresses are designed with features to support spinal alignment and reduce pressure points, making them an excellent choice for individuals suffering from back pain. Their hybrid and memory foam mattresses offer the contouring and support necessary to alleviate discomfort and improve sleep quality.

Can I try out these mattresses before making a purchase?

Yes, Howard's Appliance locations across Southern California allow you to test various models in person. It is highly recommended that you try out a mattress in-store before buying it to ensure it meets your comfort and support needs.

Is there a significant price difference between Beautyrest and Serta mattresses?

The price of mattresses from both Beautyrest and Serta can vary widely based on the specific model, size, and features. Both brands offer options ranging from more affordable, basic models to high-end, luxury mattresses. Typically, customers can find a mattress that fits their budget and comfort preferences from either brand.

Where are Serta mattresses made?

Serta mattresses are predominantly manufactured in the United States. The company operates several factories across the country, ensuring that most of their mattresses sold in the U.S. are domestically produced. This commitment to American manufacturing helps to ensure quality control and supports the U.S. economy.

Serta iComfort ECO - F15GL - Firm - King

Serta iComfort ECO - F15GL - Firm - King


Simmons Beautyrest - Harmony Lux - Coral Island - Plush - Pillow Top - King


Serta Perfect Sleeper - Cobalt Calm - Medium - Pillow Top - Queen


Simmons Beautyrest Black - L-Class Quilted - Firm - Split Cal King


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