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Cookie Policy

When you visit the Howard’s Appliances website,, or the Howard’s Account Portal (together, the “Site”), we and our service providers acting on our behalf automatically collect certain data using tracking technologies like cookies and web beacons to make our website work and improve your customer experience. This Policy describes what tracking technologies we use and how we use them.
What are Cookies?
Cookies are small data files that are placed on a computer or mobile device when you visit a website or use online services. Cookies are widely used by website owners in order to make their websites and services work, or to work more efficiently, as well as to provide reporting information and provide relevant content that is tailored for website visitors. We use cookies when you visit our Site to analyze traffic, optimize performance and content and to provide an integrated and more personalized shopping experience for customers.
While our cookies may change from time to time, we generally use the following types of cookies:

  • Required cookies: make it possible for you to access our account portal, navigate within the portal, and access information related to your account.
  • Functionality cookies: allow you to navigate the Site and use our features and helps us remember your preferences (like your language or location) and make your experience more personalized to you.
  • Performance cookies: allow us to measure, analyze and understand how our customers use the Site and to identify ways to improve both its functionality and improve your shopping experience.
  • Targeting or advertising cookies: allows us to deliver digital content relevant to you. These types of cookies also limit the number of times that you see an ad and help us measure the effectiveness of our marketing campaigns. We use cookies to help us identify and retarget users who may be interested in our Services and various offerings both on our Site and on third party websites.

Web Beacons

Web beacons are small, transparent graphic image files that may be embedded on the Site or our emails, that tracks users’ behavior or helps cookies work. We use web beacons to help us identify your computer and evaluate your likes and dislikes, such as your reactions to our promotions.
Why we use Cookies?
We use cookies for several reasons. Some cookies are required for technical reasons in order for our Site to operate. Others provide a better experience on our Site by remembering some of your activities on the Site (including through our plug-ins, widgets, and embedded content). For example, we use Google Analytics cookies to help us evaluate your use of the Site, to compile reports on website activity, and to provide other services related to website activity and internet usage. Click here to learn how Google Analytics collects and processes data.

Other cookies enable more relevant digital content and better analytics. For example, we use proprietary technology to tailor advertising material for specific users based on their previous behavior. We do this using a variety of digital marketing networks and ad exchanges, and we use a range of advertising technologies like web beacons, pixels, ad tags, cookies, and mobile identifiers, as well as specific services offered by some sites and social networks, such as Facebook's Custom Audience service.

We also use these technologies to authenticate your access to various areas of our Site, analyze web traffic, combat fraud, and improve our Services. In emails we send, we may use these technologies to track their effectiveness.

Cookie Choices

You can change  the use of cookies by changing the settings in your web browser so that (1) it does not accept new cookies, (2) it informs you about new cookies, or (3) it deletes all already received cookies. You can also opt-out of receiving some third-party interest-based ads, or learn more about behavioral advertising, by visiting,, or To prevent web beacons on our site, you can use tools such as AdBlock Plus. To prevent web beacons in emails, please set your mail program so that no HTML is displayed in messages.

By deleting or disabling future cookies, your user experience may be affected and you might not be able to take advantage of certain functions of our Site (such as storing items in your cart between visits, customizing your website experience, and making marketing messages more relevant). Please note that if you opt out of behavioral advertising, you will still see advertisements - they will just not be tailored to your interests. Also note that deleting browser cookies can remove the cookie preferences you have made, so you may need to opt-out again in the future.
Do Not Track
Various browsers allow a “do not track” (DNT) setting that relies on a technology known as a DNT header, which sends a signal to websites visited by the individual about the individual’s browser DNT setting. At this time, because there is no general agreement on how companies like Howard’s should interpret Do Not Track signals, Howard’s does not currently commit to respond to DNT signals. We will continue to monitor developments around DNT browser technology and standards.
Contact Us
If you wish to contact us with any questions or concerns, please contact us at or call us toll free at 855-997-9108
You may also reach us by mailing us at:

Howard's Appliances
Attention: Privacy Statement Personnel
901 E. Imperial Hwy.
La Habra, California 90631

Effective July 1, 2020

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