LG LG CX 55 inch Class 4K Smart OLED TV w/ AI ThinQ® (54.6'' Diag)

Experience immersive gaming like never before. Only OLED TVs with NVIDIA G-SYNC* compatibility can provide the exceptional picture quality of perfect black and intense colors combined with smooth gameplay to take gaming to new heights.

A higher frame rate, VRR (Variable Refresh Rate), ALLM (Auto Low Latency Mode) and eARC (Enhanced Audio Return Channel) all meeting the latest HDMI specifications. These latest features allow fast-moving content in higher resolution and smooth, synchronized graphics. It's more lifelike gaming experience.

*Excludes RX and WX models. **Supports up to 40Gbps bandwidth, allowing up to 4K 120Hz 4:4:4 @ 10 bits per component.

Dominate your way to victory with LG OLED TV. With a low input lag and fast 1ms response time, get ready to play in full-force with reduced blurring and added clarity. Feel truly in-game with high-speed motion and gameplay.

High Dynamic Range isn't just for movies. HDR gaming drops players right into the action for a new level of immersive gaming. LG has joined some of the biggest developers and tech companies in gaming to ensure the best HDR gaming experience.

*Screen images simulated.

Dolby ups the action, driving their best-in-class HDR format to new cinematic heights. Dolby Vision IQ* automatically adjusts picture settings depending on ambient lighting conditions and content genres. Dolby Atmos® puts you in the middle of the action with multi-dimensional surround sound that seems to flow all around you.

*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.

Film buffs can see what directors envisioned. Filmmaker Mode™ is a setting that respects the craft. It translates a director's cinematic vision to your TV with automatic picture and processor settings and brings true authenticity.

webOS is your portal to a world of entertainment. Learn about all the things you can do with your LG smart TV - easily stream your content, search for information and much more.

Disney+ gives you full access to stream classics, binge on new Originals, or catch the latest movies. With Disney, Pixar, Marvel, Star Wars and more - there's something for everyone.

*Disney+ subscription required. Subject to terms at https://www.disneyplus.com e 2020 Disney and its related entities.

Original shows and movies from Apple TV+. Just the premium channels you want and thousands of movies to buy or rent. It's personalized and expertly curated, so you'll discover the best of what's on. And it's all in the Apple TV app.

*Watch Apple TV+ with a subscription.

LG OLED TVs are bringing more entertainment options than ever. LG Channels deliver free access to over 180 IP streaming channels offering movies, shows, breaking news, sports, comedy and more - integrated alongside over-the-air channels and channel guide.

We'll show you how easy it is to access and control your LG smart TV. Customizable features, point-and-click, voice controls, it's all here. Get ready to be amazed.

Sports fans have a new way to stay informed. Sports Alert gives updates on your favorite teams, start times, and scores - even while you're watching other content. Easily switch to games without searching for the channel. NFL, NBA, MLB, NHL, Premier League and more - it's all here.

OLED Motion Pro is technology you see, but don't notice. It's our most advanced motion handling for fast movements in sports and action sequences. Kickoff returns look just as smooth at home as from 50-yard line seats, with less stuttering to slow down the big car chase.

*Screen images simulated. **Not supported on streaming content.

Connecting LG Bluetooth speakers for wireless surround sound has never been easier. Connect up to two speakers, including LG XBoom Speakers, for a true surround sound experience - not a wire in sight.

*Connection Available: LG PK7/7W/5/5W, PL7/5, RL3, RM2, RN9/7/5, ON9/7/5.

Once you've seen LG OLED TV with your own eyes, you'll understand. It's stunning picture that redefines quality. Millions of OLED pixels emit their own light independently and can be completely turned off. This unveils perfect black, over a billion rich colors and infinite contrast. From the gridiron to the iron throne, no detail goes unseen.

*Calculation based on multiplying 8K resolution (7680 x 4320) and four sub-pixels.

Just because it wasn't filmed in 4K doesn't mean you can't see it that way. Our most advanced 4K processor uses AI and deep learning to authentically upscale lower resolution content, translating the source to 4K's 8.3+ million pixels. The technology is so good, you might mistake non-4K for true 4K*.

*Image quality of upscaled content will vary based on the source resolution.

LG ThinQ AI TVs are the only TVs with the Google Assistant and Alexa built-in*. LG ThinQ fully integrates the voice assistants you already use. No need to buy a separate device. Convenience and connected home control are at your command, making it easy to control other smart devices and LG smart products.

Perfect lines. Unbelievably thin bezel. Impossibly slim. Flexible by nature. LG OLED TVs are designed, crafted, and engineered to put the spotlight on your content, yet complement your home's interior even when it's turned off.